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New Taxation on International Purchases up to US$ 50

04/07/2024

Blouse Tax: Understand the New Government Measure for Importation

Did you know about the new proposed tax on purchases up to US$ 50 on international websites?

Nicknamed the “blouse tax,” this change could impact your purchases on Shein, Shopee, Aliexpress, among others. This new import tax mainly affects small orders from abroad, such as clothes and accessories, often purchased on international sites at affordable prices.

The measure aims to increase tax revenue and protect the national industry but has sparked debate among consumers and industry experts.

What’s happening?

The new proposal, included in the Green Mobility and Innovation Program (Mover), has been sanctioned and will take effect starting 08/01. It will tax international purchases up to US$ 50, which were previously exempt from taxes for consumers buying from companies in the Remessa Conforme program.

What changes for you? Purchases up to US$ 50:

  • 17% ICMS
  • 20% import tax Example: A purchase of R$200 with R$20 shipping could cost up to R$301.40! Purchases above US$ 50 have even more detailed taxation:
  • 17% ICMS on the total
  • 20% import tax on the first US$ 50
  • 60% import tax on the value exceeding US$ 50

Is it worth buying now?

The law has already been sanctioned, so it’s important to assess whether it’s worth buying now.

And if you’ve already bought? If your purchase arrives in Brazil after the effective date (08/01), it will be taxed under the new rules, regardless of when it was made.

And the companies? For businesses, taxation is already a different reality, with specific import taxes varying by product category.

What changes in practice?

  • Higher cost: Low-value international purchases, which previously went untaxed, can now have a significant additional cost.
  • Tax transparency: Greater clarity in charges is expected, avoiding surprises when picking up the goods.
  • Impact on budget: Those used to buying “blouses” and other cheap items from abroad may feel a greater burden on their budget. Points of View:
  • In favor: Some argue that the measure helps protect the national industry and combats unfair competition.
  • Against: Others point out that the new tax may limit access to better quality products and competitive prices, harming the end consumer.

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